Tuesday, August 2, 2011

Sorting Not Selling

What can create a lot of unnecessary tension for you in your network marketing business is the idea that you have to convince folks to sign up. You have to "sell" your business to them. Almost instantly that image of the sleazy used car salesman pops up, doesn't it? (My apologies to the used car salesfolks who show integrity in their business.)

Trying to sell the opportunity to people is exactly what you don't want to do. When someone tries to make you do something, how likely are you to do it? Even if you want to, just on general principle, now you'll dig your heels in and refuse to participate. Selling people doesn't work.

Network marketing isn't a selling business anyway. I know that seems counter-intuitive but it's true. Network marketing is actually a sorting business. We are looking for people who are looking for this product/opportunity. Not trying to manipulate someone into signing up.

Instead of thinking of your mission as selling your company's product/opportunity, think of your mission as finding the people who want what you have to offer. Just as you are looking for them, they are looking for you!

And you won't have to "sell" them anything.

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